Bango PLC (AIM:BGO, OTCQX:BGOPF) CEO Paul Larbey tells Proactive's Stephen Gunnion that adding LinkedIn to its Digital Vending Machine platform is a significant step, describing it as "one of those really recognised, most trusted brands" and a sign that subscription bundling is expanding well beyond entertainment.
Larbey explains the core proposition: a single integration that lets subscription providers like LinkedIn scale rapidly across a global network of telcos, retailers and banks — no multiple technical builds required.
The bigger picture is a shift in how consumers engage with subscriptions. Bundles are becoming more personalised, combining entertainment, productivity, AI tools and retail services into tailored packages. As Larbey puts it: "Ultimately, we're here to be the place where people subscribe."
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